Jason Gorman's blog

ROI of Deeper Design for Online Higher Education Programs

We’re moving into a new era of online learning where institutions will need to find ways to create something great in order to successfully compete in the marketplace. Being “great” will mean understanding students’ needs and goals on a deeper level and using the specifics of that knowledge to design learning environments that support and challenge learners. Deeper knowledge of the students and better design translate to investing a little more in the early stages of the process. If an institution uses these insights to boost student enrollment and retention as well as to improve the overall student learning experience, it can see a very real return on its investment.

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