Our Calling

Because we have to

We do more than produce learning materials—we live by principles. We're champions of natural learning. We're advocates for technology in schools. We're committed to creative thinking. Why? Because America's schoolchildren need us to be.

We all know that kids naturally love to explore. They love to experiment and ask, "Why?" But too many of them are falling behind academically. The planet's most inquisitive creatures get bored and disengage in the classroom—the place so many questions can get answered.

It's time to revisit what motivates kids to stay curious, keep focused and learn fearlessly. It's time to reconnect school with the wide world that kids are dying to know so much about... learning tool by learning tool.

We know that natural learning works—neuroscience and tribal pedagogy tell us so. We know that kids embrace technology. And we're creative and fearless enough to pick up these tools and use them.

The result? Students who engage understand things more clearly and can apply what they learn. Kids who can be better problem-solvers and great communicators—for the rest of their lives.

Who needs a better reason?